Blog
Notes on churn, Stripe, and small-SaaS retention.
Practical, opinionated, written by people who've felt the problem. No round-ups, no thinly-disguised case studies.
- 4 min read
What silent churn actually looks like in your Stripe data
Most Stripe accounts contain a quiet pre-cancellation pattern that nobody looks at. Here's exactly what to query for, and what the numbers usually say.
- 4 min read
Why reactive churn tools fail SaaS under $1M ARR
Reactive churn tools tell you who already left. For small SaaS, that's the wrong end of the problem. Here's why the traditional toolkit doesn't fit, and what does.
- 4 min read
The 7 behavioural signals that predict a cancellation 30 days early
What customers do in the four weeks before they cancel — across SaaS, subscription boxes, and membership sites. Seven signals, ranked by predictive strength.