Featured Towels

Each towel is individually crafted from premium sustainable cotton, designed in New Zealand to enhance your coastal lifestyle.

Ebb. Elements Collection

Sundown

Sundown

$74.99
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Solstice

Solstice

$74.99
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Horizon

Horizon

$74.99
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The Ebb. Story

Born on the shores of Aotearoa, Ebb. was created to elevate the everyday rituals of summer. We believe a towel is more than just fabric — it’s part of the memories made at the beach, by the pool, or on the grass at sunset. Our collection blends modern design, natural textures, and timeless quality to create essentials that feel as good as they look.

  • Sustainable Cotton

    Every Ebb. towel is crafted from 100% sustainably sourced Turkish cotton. Soft on the skin, gentle on the planet — our textiles are designed to last, reducing the need for replacements and supporting a slower, more thoughtful approach to summer living.

  • Coastal Inspiration

    From Piha’s black sands to the turquoise shores of Abel Tasman, New Zealand’s landscapes are woven into our designs. Each towel in the Ebb. collection reflects the calm, color, and rhythm of the coast — created to bring a touch of the shoreline wherever you go.

  • Premium-Weaving

    At 600gsm, Ebb. towels strike the perfect balance of softness, absorbency, and durability. Using advanced weaving techniques, we ensure every towel holds its shape, feels luxurious, and dries quickly — redefining what it means to own a premium summer essential.

From the first thread to the final stitch, each Ebb. towel is designed to become a cherished companion for your coastal adventures and quiet moments of reflection.

Made for Sun, Sand, and Slow Living

Every Ebb. towel becomes part of your story—from spontaneous beach days to quiet morning rituals, from family adventures to peaceful solo moments.

  • “Designed for long summer days and golden sunsets.”

    Crafted from 100% premium Turkish cotton, the Elements Collection by Ebb. combines designer aesthetics with everyday function. Lightweight yet absorbent, it’s made for beach escapes, poolside lounging, and effortless summer living.

  • Ebb. Sunlit Moments

    Bathed in golden light, this scene captures the essence of a New Zealand summer — effortless, warm, and free. The Ebb. towel becomes more than an accessory; it’s part of the ritual. Whether drying off after a swim or soaking in the last rays by the shoreline, our towels are designed to complement every moment under the sun with comfort and style.

  • Ebb. Park Days

    Take Ebb. beyond the shoreline. Designed for sunlit afternoons in the park, our premium Turkish cotton towels double as the perfect picnic companion — soft, oversized, and effortlessly stylish. Spread out with fresh fruit, a book, or simply the warmth of summer. Lightweight yet luxurious, the Ebb. collection is made to move with you, from beach to grass, without compromise.

"Life moves fast. Ebb. reminds us to slow down and savor the simple pleasures."

What Our Community Says

“My summer essential.” The Ebb. towel is now in my beach bag all summer. Doesn’t hold sand, dries quickly, and the packaging made it feel so special when it arrived.

Hannah L.

“Perfect for the bach.” We keep two of these at our holiday place and they’ve become everyone’s favorite. Light to carry, dries fast, and the designs are stunning.

Amelia R.

“Luxury meets practicality.” I bought the Sundown towel as a gift and ended up ordering one for myself. It’s stylish enough for the beach but also doubles as a throw for picnics.

Daniel K.

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